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Job Title:
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Direct Marketing Manager - Customer Engagement
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Job Code:
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ADMIN-680
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Company:
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EverBank
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Location:
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Jacksonville, FL
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| Grade Level : |
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16E |
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We are delighted that you have chosen to explore the career opportunities available with EverBank.
Primary Characteristics:
Responsible for the strategic direction, implementation, and measurement of customer communication and marketing campaigns that help achieve business objectives for the EverBank Direct channel.
Essential Functions:
Develop holistic, strategic direction for customer marketing within the direct banking channel. This includes marketing, communication, operational enhancements and other key areas of the business that affect the customer relationship.
Develop strategy for and manage implementation of customer relationship management (CRM) programs and campaigns, including: lifecycle management (e.g. retention, attrition), relationship deepening (e.g. cross-sell, loyalty) and satisfaction.
Develop, manage, implement and test customer segmentation strategy to maximize customer groups as a foundation for lifecycle management.
Implement and manage the strategic direction of customer segmentation, modeling, data appention, profitability analysis. Develop or optimize existing marketing activities that utilize this customer intelligence.
Utilize variety of marketing channels and establish or strengthen channels to further improve marketing results, including: e-mail, direct mail, statement marketing, website, call center, and other MarCom support materials.
Manage marketing measurement process, including development of measurement processes as necessary and monitoring of existing processes like overall key customer metrics (customer dashboard) test/control campaign results, web analysis, and key e-mail metrics (engagement, frequency, prioritization, preference management). Regularly communicate marketing results to management.
Work with Corporate Advertising and Brand Management to maintain the integrity of the corporate brand strategy and messaging, while supporting the business objectives of the direct bank channel.
Manage customer communication calendar and ensure communications are meeting strategic objectives. Ensure all opportunities to communicate with customers are maximized and are integrated to create a cohesive experience.
Facilitate the measure of customer satisfaction at key points in the customer lifecycle and utilize findings to improve business and marketing practices. Introduce new points of measurement as appropriate.
Manage new product launches, including product collateral support, marketing launch campaigns, etc.
Participate in customer personalization development; develop strategies and work with team to implement new programs utilizing personalization.
Manage multi-line budget to ensure financial responsibility for the marketing spend within the channel.
Develop annual customer marketing plan, including strategies, programs, campaigns and budget.
Demonstrate strong management skills for 2-4 direct reports, including leadership to complete projects on time, with a focus on quality and continued innovation.
Minimum Qualifications: (Knowledge, Skill and Abilities Requirements):
Able to work collaboratively in a fast-paced, highly entrepreneurial work environment.
Excellent strategic marketing and business skills.
Highly effective communication skills with outstanding writing, editing, and presentation abilities.
Able to travel 1-2 days per month and to work independently.
Ability to track/analyze marketing campaign results and communicate strategic implications.
Working knowledge of Microsoft Office software.
Proven ability to manage a budget and meet or exceed budget goals, as well as business goals.
Training and Experience:
5+ years of direct or customer relationship marketing experience.
Experience with marketing automation/campaign management system such as Harland Touche Messenger, Infor Epiphany or similar marketing customer information (MCIF) platform strongly preferred.
4-year college degree preferred from an accredited college.
Experience in the mortgage and/or financial services industry is preferred.
Please be sure to mark our "careers" page as a favorite place on your computer and visit often. We update it any time a position opens or closes, meaning that it is updated most weekdays.
EverBank is an equal opportunity employer. No employee or applicant for employment will be discriminated against because of race, color, religion, national origin, physical or mental disability, age, gender, sexual orientation, veterans status, or status as a disabled veteran or veteran of the Vietnam era.
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Those expressing interest in joining our company will be considered applicants if they meet the minimum qualifications for a specific job opening and have expressed an interest in that particular opening or a similar job opening within the last six months. Those who share their interest or resume with us via the "for future consideration" listings or via means other than this website will not be considered applicants until a recruiter's skills search of our database pulls the resume into a candidate pool for a specific job opening. Resumes remain active for six months.
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